In the days of saturated social media and DIY branding, it can be tough to find a way to be seen and remembered. You can offer an incredible product or service, treat every customer like gold, and still struggle to stand out. So how can you be certain your brand won’t blend in? To have a successful brand, you don’t

You set up Google Analytics. You’ve maybe even logged in a time or two. But every time you look at the dashboard, you’re met with a wall of numbers, charts, and terminology that makes you click away faster than you opened it. Sound familiar? You’re not alone—and you’re not behind. Most small business owners know their website analytics exist, but

Chances are, you’ve put a lot of time and thought into how your business looks—perfecting your logo, your tagline, and your name—but have you thought about how to get your brand in front of your ideal customer? Most small businesses don’t have a quality problem, they have a visibility problem. If your messaging doesn’t resonate with your ideal customer, or

BetterWeb Gives, the annual nonprofit website donation initiative from BetterWeb, has announced the launch of a new website for Kutoa Foundation, marking the third nonprofit website created and donated through the program. BetterWeb Gives was created as a way for the BetterWeb team to give back using its core expertise in digital strategy and web development. Each selected nonprofit receives

The Cleveland International Film Festival has spent five decades bringing world-class cinema to Cleveland, earning its place as one of the longest-established and largest Academy®-qualifying film festivals in the United States. When they came to us to rebuild their website, we knew the stakes were high. And we knew that “good enough” wasn’t going to cut it. We’re proud to